Google Adwords & Display Network 

Product

A Cisco Solutions Partner custom develops apps, as well as sells software to Cisco's Unified Communications and Collaboration install base. 

Strategy

Use Google Adwords to get the attention of Cisco customers searching for solutions. Utilize the re-marketing and targeting capabilities of the Google Display Network. 

Content

Create eye-catching yet professional designs that could convey the software's purpose in an instant. 

Using Google Keyword Planner, build a comprehensive keyword list and compelling ad copy to flag down potential customers to the brand's site. Use Google Adwords settings to strategically use every character allotted. 

Design

Use images from the individual software package pages to retain consistency for the viewer. 

Execution

Utilize Google Adwords and Analytics to create goals and track success, making copy and bid adjustments as necessary to average a 1.2 Google search ranking on all campaigns.