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Writing


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Writing


Professional Writing Samples

During the last decade of work in marketing I've enjoyed learning and then writing about my companies' industries, as well as their products and services. Currently, I manage all content creation for a software company. This content includes marketing emails, webinars, sales presentations, case studies, infographics, and videos.


Product Sheets

These infosheets are meant to be high-level marketing materials for the technical audience. 


Case Studies

For these case studies, I interviewed happy clients via email and/or phone. The clients' answers provided me with enough background to create challenge-solution structured case studies. 


B2B Blog Posts

Often, I use current events as both inspiration for blog post topics, as well as a way to piggyback on industry buzz. Other times, I use Google Search Console to select keywords to use as the basis of a posting. In addition to these two methods for blog topics, sometimes I use company updates, events or product releases as the foundation for fresh content. The below examples are a mix of all three. 


Product Presentations

 

This presentation is meant to educate value-added resellers on the value of software.


Videos

I wrote the content for the below videos and my team worked with a video editor to animate/edit. The first three videos are about the same software product, but each video was created to resonate with different types of IT professionals; likewise, each video is intended to be used at different stages of the sales process. 

Product Overview & Demo

Three Product Demo for Trade Show

Narrated Software Demo

Two Minute Product Teaser

Illustrated Product Value

Three Product Demo for Trade Show


Webinar

Building Your Company’s Technology Adoption Plan

I researched the best ways to implement a company-wide new technology adoption plan. Then, I wrote the script, designed the presentation, and delivered this webinar for BrightTalk. I also wrote and executed all promotions for this webinar. 


Creative Writing Samples

The first profession I ever remember saying I wanted to be was a writer. As a kid as young as seven, I ran around family events with a reporter's notebook and interviewed relatives for first-hand accounts of the day's events, scrambling to complete a handwritten newspaper before sundown. It was no surprise that I felt at home in English classes and claimed that as my undergraduate major. As I developed and honed my writing abilities, I decided that I should teach writing and language arts to teens. I applied and was accepted into an accelerated graduate program for those with expertise in writing but wanted to learn teaching best practices.

Even as I moved away from teaching as a profession, I found writing would always be a part of my daily life. Whether I'm at work, sneaking in a Yelp review on the subway, or spending Sunday afternoons with my writing group. 


Short Fiction

I placed second in a literary fiction contest with the below short story. 

Yossarian Gives In

It was love at first site. The first time Yossarian saw the chaplain, he fell madly in love with him. He went out the next day and bought the Tiger Beat with the actor's face on the cover.


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Web Graphics


 

Web, social media, and email campaign graphics for a new fashion brand 

Web Graphics


 

Web, social media, and email campaign graphics for a new fashion brand 

Fashion Brand Development & Design

Product

A newly launched NYC-themed graphic tee brand recently deployed its eCommerce site and email newsletter, as well as its Facebook, Twitter and Instagram accounts. The brand was looking for identity and voice.

Strategy

Because the brand launched with only 7 unique tee designs, I needed to get creative. How could I make enough assets for many months of original posts to multiple social media accounts, a web site and email campaigns? I decided to use my location and brand inspiration, New York City, for inspiration.

 Content

I pulled elements within the shirts' designs for a basis of campaigns to start, each week focusing on a new shirt. Also, I called upon famous New York City landmarks and pop cultural icons, as well as seasonal icons, for themed campaigns.

Design

With zero budget, I relied on my own photos of NYC, existing editorial photographs, original sketches and stock vectors. I even used the original vectors from the tees' designs to integrate into new graphics. Using red, black, white and font from the brand's logo, I created a consistent, look and feel to all assets.

Execution

Digital graphics must be sized appropriately for every media outlet. I learned and stayed up-to-date on best practices for designing graphics for each platform. I created test accounts, trying each image for readability and functionality before posting. Furthermore, I learned how to design and execute MailChimp campaigns. 

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Photography


Photography


 

All images by Amy Thacker

 
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Artwork


Paintings and drawings

Artwork


Paintings and drawings

Paintings