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Web Graphics


 

Web, social media, and email campaign graphics for a new fashion brand 

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Web Graphics


 

Web, social media, and email campaign graphics for a new fashion brand 

Fashion Brand Development & Design

Product

A newly launched NYC-themed graphic tee brand recently deployed its eCommerce site and email newsletter, as well as its Facebook, Twitter and Instagram accounts. The brand was looking for identity and voice.

Strategy

Because the brand launched with only 7 unique tee designs, I needed to get creative. How could I make enough assets for many months of original posts to multiple social media accounts, a web site and email campaigns? I decided to use my location and brand inspiration, New York City, for inspiration.

 Content

I pulled elements within the shirts' designs for a basis of campaigns to start, each week focusing on a new shirt. Also, I called upon famous New York City landmarks and pop cultural icons, as well as seasonal icons, for themed campaigns.

Design

With zero budget, I relied on my own photos of NYC, existing editorial photographs, original sketches and stock vectors. I even used the original vectors from the tees' designs to integrate into new graphics. Using red, black, white and font from the brand's logo, I created a consistent, look and feel to all assets.

Execution

Digital graphics must be sized appropriately for every media outlet. I learned and stayed up-to-date on best practices for designing graphics for each platform. I created test accounts, trying each image for readability and functionality before posting. Furthermore, I learned how to design and execute MailChimp campaigns. 

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Web Ads


Google ad strategy, content and design

Web Ads


Google ad strategy, content and design

Google Adwords & Display Network 

Product

A Cisco Solutions Partner custom develops apps, as well as sells software to Cisco's Unified Communications and Collaboration install base. 

Strategy

Use Google Adwords to get the attention of Cisco customers searching for solutions. Utilize the re-marketing and targeting capabilities of the Google Display Network. 

Content

Create eye-catching yet professional designs that could convey the software's purpose in an instant. 

Using Google Keyword Planner, build a comprehensive keyword list and compelling ad copy to flag down potential customers to the brand's site. Use Google Adwords settings to strategically use every character allotted. 

Design

Use images from the individual software package pages to retain consistency for the viewer. 

Execution

Utilize Google Adwords and Analytics to create goals and track success, making copy and bid adjustments as necessary to average a 1.2 Google search ranking on all campaigns.   

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B2B Software Campaign


B2B Software Campaign


B2B Software Presentations

Product

Cisco Solutions Partner software aimed at simplifying a very technical process often only performed by trained Cisco voice engineers.

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Photography


Photography


 

All images by Amy Thacker

 
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Artwork


Paintings and drawings

Artwork


Paintings and drawings

Paintings